Last Saturday, I bought a copy of the Morning Star and blogged about it.
By spooky coinky-dinky, this week Iain Dale compared his blog, favourably of course, to the Morning Star, in connection with the Newsnight paper review.
Under two titles, The Morning Star has been going as a daily national newspaper since 1930, and currently has a circulation of between 14,000 and 16,000, according to the BBC.
That's a remarkable record of tenacity, if nothing else.
To compare that with a blog? Well, as they say, comparisons are odious.
Iain has mentioned that he is preparing to launch a political magazine. If that magazine is still going in 78 years time and selling more than 14,000 copies, then Iain may be in a stronger position to make a comparison.