There's a string of companies/trades which are doing very well in the recession:
The 99p shop
(Thank you Letters from a Tory for those last two)
Any other offers?
On a recent visit to Reading I noticed a new shop in Friar Street, one of the two main streets in the town. Cash Converters. It took me a while to realise that this is a pawnbrokers. They don't have the balls over their door any more. Business for them is booming, apparently. A bit sad, that. I can remember the old pawnbrokers in Reading which had the three balls above its door. It closed down many years ago.