Gordon Brown - clumsy leadership launch

Gordon Brown launches his leadership bid very clumsily.

First, his slogan is "Gordon Brown for Britain". This simply underscores the fact that Britain has no choice in the matter, and explains again why Brown has a high poll rating for arrogance.

Secondly, as mentioned by Mark Pack, on both Sky and BBC News 24, Brown was half-hidden by a screen. This reminds us that he is not half the presenter that Blair was.