Monday, April 6, 2009

A load of pollock

Sainburys have renamed the delicious and sustainable fish, pollock, "colin". Customers were embarrassed to ask for pollock, apparently. So they're now using the French name for hake. Eh? Will they now rename cockaleekie soup "pete" after the latin word for stone? And presumably customers are not embarrassed to ask for the unsustainable and almost tasteless cod.

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