Fortune, via CNN Money describes how the Obama campaign have displayed a mastery of the internet which is helping them to outmanoevre the Clinton campaign:
Fortune: Who is using media more effectively in the Democratic primary - Hillary Clinton or Barack Obama?
Rishad Tobaccowala (chief innovation officer of the media buying division of Publicis, the French advertising giant) : Definitely, Obama. He is a digital candidate while she is the analog candidate. Don't misunderstand me. They both primarily use traditional media. In fact, he's outspent her in traditional media. But his Web site is amazing. It's completely and continually updated. It feels alive and energetic.
His campaign also actively uses e-mail to keep you totally informed. Like if Obama is debating live, they say go watch him. They also created these challenges - when Clinton donated $5 million to her campaign, the Obama campaign sent out a note saying we have to match this quickly. In 24 hours, people donated $8 million to Obama.
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