Iceland is to be congratulated on being the first large supermarkets to stop all this 99p nonsense.
You know what I mean, there seems to have been an unwritten rule that all prices have to end in .99 or .49 or .9 etc.
Well, go to Iceland and you see loads of things on sale for £1 or £2 or £3. Or they do halves and quarters: 1.25, 150, 1.75 etc.
I did see one thing, on my recent visit, which broke this pattern: Something for 2.09. But it was the exception to the rule.
Iceland call all this "clear cut prices". It certainly makes shopping a tad nicer and simpler.
In the end, I suppose, whether or not this is a good idea depends on whether they are rounding prices up or down!