Saturday, May 20, 2006

Keep HP British sauce British!

There is uproar in Brimingham at the suggestion that Heinz may move production of that most British of sauces, HP, to Holland. What an outrageous suggestion! This is a British icon we are talking about. It has a drawing of the House of Parliament on the label. (If they move it to Holland will they put a picture of the Tweede Kamer on the label?!) Our 'Arold was so fond of it they called it "Wilson's gravy".

I suspect we may have here another clever ploy. Threaten to stop or move production of something. Vast publicity. Dignified climb-down followed by hugely increased sales due to the publicity. Heinz themselves did it with their salad cream.

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